Industry Examples

Showcases of research studies, quizzes, mobile research and Facebook apps



Automotive



Problem: Defining one perception of risk worldwide

It is a challenge to define an opportunity and a risk in a worldwide operating company. Asian colleagues might have a different view on the same opportunity than their european or american colleagues within the company. Goal of the reaserch: Finding out company can set global rules for project management in order to avoid risk taking without losing opportunities?


Solution: Intercultural study within the company worldwide

Approach: Setting up scenarios of possible opportunities which might be considered risky
Content: All employees involved rated the scenarios in terms of chances and risks
Methods: Ratingscales, Analytic Hierarchy Process decision making scenarios



Field report: Employees in three contintents involved

Company: International employees of one division.
Number of participants: 300 employees
Time frame: 2 weeks online time
Language: English



Result: Definition of an internal understanding of risk and opportunity

Result: The study showed clear differences of perception of risk in the international context of the employees. As a learning the company defined specific trainings in order to establish one worldwide common understanding of risk and chances. Language: English



Automotive Supply



Problem: Internal study

Company: Worldwide operating German supplier of automotive components
Target Group: 254 Managers worldwide
Time frame: 4 weeks preparation, 2 weeks of survey
Languages: English



Solution: Worldwide definition of market opportunites

Clear definition of different market chances
Acceptance of ideas in the relevant markets
Opinion building inside the company
Decision support for future investments



Field report: Employees in three contintents involved

Company: International employees of one division.
Number of participants: 300 employees
Time frame: 2 weeks online time
Language: English



Result: Definition of an internal understanding of risk and opportunity

Result: The study showed clear differences of perception of risk in the international context of the employees. As a learning the company defined specific trainings in order to establish one worldwide common understanding of risk and chances.



Aviation / Transportation



Problem: Defining one perception of risk worldwide

It is a challenge to define an opportunity and a risk in a worldwide operating company. Asian colleagues might have a different view on the same opportunity than their european or american colleagues within the company. Goal of the reaserch: Finding out company can set global rules for project management in order to avoid risk taking without losing opportunities?


Solution: Intercultural study within the company worldwide

Approach: Setting up scenarios of possible opportunities which might be considered risky
Content: All employees involved rated the scenarios in terms of chances and risks
Methods: Ratingscales, Analytic Hierarchy Process decision making scenarios



Field report: Employees in three contintents involved

Company: International employees of one division.
Number of participants: 300 employees
Time frame: 2 weeks online time
Language: English



Result: Definition of an internal understanding of risk and opportunity

The study showed clear differences of perception of risk in the international context of the employees. As a learning the company defined specific trainings in order to establish one worldwide common understanding of risk and chances.



B2B Research



Problem: How to interview your most important clients?

Dealing with extremely valuable customers is a tough task when a company wants to undertake market research. Why should a top manager spend 10 minutes of his valuable time with an interview that might be boring to him? Why should a high net worth individual allow his bank to answer some questions? The answer is an interesting approach that might give back some individual feedback.


Solution: Design a high value approach to interact with high value clients

Solution: An artificial brand in a specific industry was developed in order to raise the clients interest.
Approach: Special design in the company’s CD
Methods: Analytic Hierarchy Process approach combining weighting and rating of existing products and new product ideas.



Field report

Company: Swiss branch of a US company operating globally
Time frame: Study set up and field time: 6 weeks
Language: German



Result: Definition of an internal understanding of risk and opportunity

Result: Key Account responses about future development
Result: The very complex set-up of the study paid off. 80% of the key account clients fully completed the interview leaving valuable input and feedback.
Overall customer satisfaction grew due to the study itself.



Brand Behaviour



Problem: Brand behaviour of employees

Companies define corporate design and the behaviour of the vrand in different contexts. But are the employees really living the brand as defined? How can an employer make sure that the brand is living inside the people?


Solution: Measuring Brand Citizenship Behaviour

Solution: Brand Citizenship Behaviour (BCB) is a measurement construct based on several scientific research projects
Approach: Interviewing employees of different branches with the BCB approach
Methods: Scales of BCB, Analytic Hierarchy Process



Field report

Company: Swiss IT company in the field of online development
Number of participants: All employees in 3 branches in Switzerland
Time frame: 2 weeks
Language: German



Result: Different clusters of brand conformity inside the company

Surprising Result: The surprising results clearly showed that the company incorporated different clusters of brand behaviour. The best explaining factor for deviant brand behaviour could be found in the duration of employement. Employees having experienced different brand management approaches overtime were less likely to take over the younger ideas in branding. Newbees performed very conform to the company’s branding ideas.



Condoms



Problem: Interviewing delicate topics

All lot of factors have an influence on data quality in a survey situation. Online research can be a powerful solution in case of delicate questions. All topics dealing with issues like sex, violance, racsism etc. can hardly be interviewed without influence in a classic interview situation. questfox is able to turn delicate situations into interesting interactions. The online interview situation allows you to analyze these delicate issues much better


Solution: Interaction that make the interviewee feel comfortable

Solution: A totally anonymous approach with an appealing design. No personal details asked
Content: Sexual behaviour; contraception methods; lifes style
Methods: Ratingscales, Involvement, Analytic Hierarchy Process



Field report

Company: German market leader in condoms managing different brands
Number of participants: 600 quota sampled participants under 35 years
Time frame: 6 days of online interviews
Language: German



Result: Valuable results from real customers

The company was able to test new designs with existing clients and interested non-clients. Delicate issues in the field of sex toys like vibrating devices and other things could be analyzed with a serious market research approach. Serious fun® is possible with questfox®



Electrical Engineering



Problem: Research in technically driven environments

A provider of electrical engineering products was looking for feedback in a world of very specific demands in complex B2B realtions. As the client relations were delicate, the producer wanted to contact them whether personally or in a high-value online approach. questfox was showing ways to interact with those high-value customers.


Solution: Using speaking avatars as interviewers

Solution: Besides the methological background, the use of a female speaking avatar reading the questions out loud, convinced a high percentage of clients to fully respond to the interview (>80%)
Content: Innovations in electrical engineering and client’s needs.
Methods: Price Sensitivity Meter, Analytic Hierarchy Process modells, Ratingscales



Field report

Company: Swiss branch of a multinational company
Number of participants: 108
Time frame: 5 days of online research
Language: German



Result: Findings about product development and clients interested in the research approach

Result: The company received valuable input for the future development of their products right from their key account clients. Even though the company is untertaking a lot of questionnaires on a daily basis, this research proved to be special. For the first time ever the company received questions about the interesting research methology and the technical approach.



Food



Problem: Decision making in package design

Producers of FMCG produce a variety of packages every year. The decision making process is often driven by corporate design rules. After some experience employees tend to have a professional bias in judgement the design of their own products.


Solution: Decision support inside-out

Solution: Benchmark of different internal and external groups Management, employees, distributors and potential buyers
Content: Creation of decision support models
Methods: Online Analytic Hierarchy Process modell combining existing packages and new designs



Field report: Management decision making overnight

Company: Producer of food coming from Liechtenstein
Number of participants: 30 employees, 300 panelists
Time frame:
Management interview: overnight
Panelstudy: 8 days
Language: German



Result: Quick improvement in design

Result: The company gathered valuable internal feedback overnight which could be compared with customer opionions 8 days later. The gap in options led to a re-briefing of the creative agency which designed a totally new range of packages. Theses packages became extremely successful on the market.



Household Appliances



Problem: How to design products in international market

A major producer of household appliances needed to design the features of a product in different international markets with different customer behaviour and needs. Market research needs to take into account the different brands in the markets and needs to respect a completely different usage of the same product.


Solution: Intergration international consumers via panel

Solution: Multilanguage study with an international panelprovider covering 4 countries
Content: Rating of existing features, Evaluation of new festure sets
Methods: Price Sensitivity Meter, Analytic Hierarchy Process



Field report: International Panel

Company: German producer of householf appliances with a global brand
Number of participants: 5.000 contacts with quota resulting in 2.400
Time frame: 3 times 2 weeks
Languages: English, French, German



Result: International feedbackon design and features in design

Result: The producer received valuable feedback about his own brand and the perception of the competitors brands. With the decision making models different routes of potential developments where developed.



Internet Business



Problem: How to evaluate an online service?

In an online world a lot of digital products tend to have a sales price of zero. Some areas have strong competition at this lowest price possible. Anyhow customers compare the services offered and are willing to change quickly the moment they find more value from another provider. The international company researching the problem needed to distinguish people’s needs from wants in order to design the perfect product.


Solution: Offline and online research combined

Solution: In several focus groups with different groups of customers and non-customers a hierarchy model of needs was developed. In a second step this model was evaluated within 1200 users of similiar products to benchmark the company with its main competitors.
Content: Company’s services in comparison with competitor’s evaluation
Methods: Qualitative focus group to develop hierarchy model. Quantiative online survey using several models of the analytic hierarchy process



Field report: Offline and Online

Company: American online service operating an email service in Germany
Number of participants: 4 focus groups, 1200 online interviews
Time frame: 3 months
Language: German



Result: Improved communication of advantages over competitors in design

Result: The company received a clear view of their own strength and weaknesses in a high competitive environment. As a result of the study the functionalities could be improvement and communication strategy for the most relevant features was set up.



Mobile And Pad Questionnaires



Problem: The future of the newspaper on tablet PC

With the success of Apple’s iPad and several mobile tablet devices new applications become succesfull bringing the newspaper to the mobile device in a convenient format. The goal of the yearly study is the measurement of the development of changing user behaviour in the market of readers of newspapers. How do people adopt to the new offers in a purely digital market of newspapers?


Solution: iPad only study

Solution: Only iPad users were targeted and interviewed about their changing behaviour
Content: Questions about the usage of the iPad Measurement of the amount of apps installed and e-newspaper shops used
Methods: Rating scales, Analytic Hierarchy Process on iPad, Special design to meet the touch experience on the iPad



Field report: Joint study of sales chain with professional association

Company: German Magazine Publishers association together with the biggest german reseller of Apple products.
Number of participants: 5050
Time frame: 12 days
Language: German



Result: Constant measuring of changing behaviour

Result: The yearly study showed major shifts in behaviour in media usage. Users of the iPad might be an indicator of future development and therefore are role models for future behaviour. Inside this group behaviour in media usage changes permanently and rapidly. The study helps to keep track with this development.



Pharmaceuticals



Problem: Interviews with small groups in the pharmaceutical industry

Pharmaceutical studies range from very small samples to extremely large samples. The legal issues in interview doctor and patients are quite strict. In an online situation respecting all legal requirements, the interview is possible even obtaining better results than in a face-to-face interview situation which is biased by the process itself. Several series of interviews with doctors and patients show the impact of questfox in these delicate situations.


Solution: Creating trustworthy questionnaires

Solution: The situation for the pharmaceutical industry is always a delicate one. Specially designed questionnaires with a high trustworthiness show better results, than the standard forms used in the industry.
Content: Several issues for special medication or consumer products in the field of contraception
Methods: Entire set of questfox methodology used in different studies.



Field report: All kinds of settings successfully handled

Company: Several international pharmaceutical companies already used questfox
Number of participants: The smallest samples consisting of 12 doctors to large samples interviewing 8.5000 consumers
Time frame: 2-8 weeks
Languages: German, English, French, Dutch, Spanish



Result: Valuable findings from difficult to reach target groups

Result: The major advantages lie int the different methodologies which can be used online. The specifics of the pharmaceutical industry could often be solved with online decision making models. These models can be used with small samples and be effective based on the small available number of cases.



Retailing



Problem: Retail brand vs. established brands

The world of retailing is deigning more and more own brands to attract the consumer. After designing food and beverages under the retail brand more and more products of a more luxurious field are attacked by retailers. The research problem of the retailer targeted general acceptance of several approaches in terms of quality, price and branding.


Solution: Allow competetion between real brands and planed brands

Solution: Several approaches of a potentail development of the retailer were compared mit existing products.
Content: Test of design, package and willigness to pay for different potential approaches.
Methods: Package design tests, Analytic Hierarchy Process, Price Sensitivity Meter



Field report: Selected customers in online interview

Company: Leading Swiss retailer offering several brand levels
Number of participants: 600 selected customers of the category
Time frame: 10 days online research
Language: German



Result: Clear definition of potential target groups

Result: The retailer could define market chances for the different brands knowing which customer groups would react to the defined impulse. Measurement of the willigness to pay in comparison with top brands showed the potential of different approaches.



Sales



Problem: How to interview sales people about performance?

Interviewing sales teams within companies is technically not challenging. Getting to know the truth about individual or team performance is a different thing. questfox shows ways to evaluate performance without influence.


Solution: Motivation questionnaires with hidden methodology

A complex setup of different methodologies hidden behind a gamification approach


Field report

Consulting company interviewing teams of their clients Teams from 3 to 500 members


Result: Performance Controlling of Sales Activities

With the permanent research approach new strategies could be surveilled. Different scoring approaches showed necessities in sales trainings. On the long run companies improved in sales using a permanent research approach.



Sports Equipment



Problem: Market Research with Facebook Fans?

Companies are gathering millions of fans in different sport activities around the globe. The rising amount of social relations is a thrilling opportunity to use these relations for market research. The question is: Can we really use our fans as a substitute for commercial recruitment of interviewees? Wht are the effects of a study done with Facebook fans?


Solution: Comparison of panel recruitment with Facebook rectruitment

Solution: Recruiting Fans from adidas Facebook fansite adidas running Recruiting panelists from panelbiz
Content: Survey about activities in the field of running and use of technical equipment
Methods: Different scaling approaches Analytic Hierarchy Process to control consistency



Field report

Time frame: 3 days panel vs. 53 days on Facebook in 2011 Drop-out: 33,0% Facebook; 7,8% Panel Languages: German More information: Slideshare Presentation


Result: Fans differ from a representative sample

Result: Fans are quite deviant in behaviour. Their fanship makes them different in comparison to a general public. Fans can therefore be perfectly used for any kind of innovation research in a specific field. For general questions the fans are less appropriate. On of the main findings was the equality of results in non-topic-related questions.



Trade Shows / Exhibitions



Problem: How to interview on a tradeshow?

A major german fairground had different shows to manage. For every kind of professional exhibitions a lot of data is already gathered. The only thing always missing is direct responses from visitors and exhibitors.


Solution: Online and Onsite interviews in one system

Solution: In a combination of online and onsite questionnaires all target groups could be intetgrated into one system
Content: Interview about expections and measurement of customer satisfaction
Methods: Combination of rating scales, Analytic Hierarchy Process, Use of Tablett PCs Onsite



Field report: Online and offline combined in one system

Company: Major german fairground Live access
Number of participants: 400 online interviews with exhibitors 800 onsite with a team of 20 interviewers
Time frame: 2 weeks online, 1 week onsite
Languages: English / German



Result: Expectations and satisfaction ratings for future planing

Result: A pre-exhibition questionnaire gave clear answers to specific sets of expectations.The onsite measurement on the fairground could include direct visitor’s feedback which was organized in the online report.

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